Projects

E Tū Ake: Māori Standing Strong

E Ake: Māori Standing Strong was an exhibition of ancient and contemporary Māori treasures that visited Mexico City.

E Tū Ake: Orgullo Māori poster and E Tū Ake: Māori Standing Strong cover.

E Tū Ake: Māori Standing Strong was an exhibition of almost 170 ancient and contemporary Māori taonga (treasures). The exhibits included sculptures, ornaments, everyday and sacred objects, flags, photographs and architectural elements. Some of the taonga dated back to 1500 and had never left New Zealand before. The exhibition also included contemporary graphics and audio-visual documents. It gave visitors the opportunity to see the work of artists like Fiona Pardington, Lisa Reihana, Robyn Kahukiwa and Shane Cotton.

The name E Tū Ake reflects the artistic depth and political aspirations of New Zealand’s Māori culture and people. Developed by the Museum of New Zealand Te Papa Tongarewa in 2011, the exhibition was shown briefly in New Zealand before touring to Paris, Mexico City and Québec.

E Tū Ake: Māori Standing Strong was designed to change the perception of international audiences towards Māori. Rather than simply portray folklore and beautiful objects, it showed that Māori have a resilient, innovative culture that has changed and adapted but is still living and thriving. The exhibition was driven by the concept of tino rangatiratanga – Māori self-determination over all things Māori. It had a continuum from people and stories of the past through to what’s happening today, and how they are connected. For example, it showed contemporary people with their taonga, such as the life mask of Chief Wiremu Te Manewha, made in the 1880s, placed alongside photographs of his living descendants who value this taonga as forming part of their identity and connecting them with past generations.

In the contemporary world, technology has radically changed how we live. E Tū Ake: Māori Standing Strong offered an insight into a tribal culture that is responding to the challenges of modern life, offering hope to other indigenous communities and showing how Māori have developed local solutions for global problems.

By involving New Zealand’s indigenous community, the museum sector has been using exhibitions to explore contemporary social and political realities since the late 1980s. The Museum of New Zealand Te Papa Tongarewa bicultural policy means that Māori collections are preserved according to key Māori concepts, and Māori professionals work with the community that owns the taonga to develop exhibitions. For the French curators, E Tū Ake: Māori Standing Strong represented the first time that they had worked with iwi (tribes) on displaying their exhibits. By having face-to-face contact, the museum professionals from different countries gained a better understanding of and respect for different cultures.

The international tour marked the start of an exchange partnership between Mexico’s Instituto Nacional de Antropología e Historia and the Museum of New Zealand Te Papa Tongarewa. This partnership is part of the desire that the Museum of New Zealand Te Papa Tongarewa has to attract exhibitions from new places (such as the Pacific, and Central and South America) and source exhibits directly, rather than from collections in bigger museums. The Mexican government exchanges exhibitions rather than charging or paying fees for them. This partnership meant that the Museum of New Zealand Te Papa Tongarewa could host Aztecs: Conquest and glory – an exhibition sponsored by the Instituto Nacional de Antropología e Historia about the people of Mexico.

E Tū Ake: Māori Standing Strong reached many people, including over 40,000 visitors in Mexico City. The Museum of New Zealand Te Papa Tongarewa produced an exhibition publication in English, Spanish and French. It includes images and descriptions of over 100 of the most impressive taonga in the museum's collections. These include a carved whare tupuna (ancestral meeting house), a waka whakamaumaharatanga (canoe cenotaph), and unique items of jewellery, hand-held weapons, tools and finely woven cloaks.

E Tū Ake: Māori Standing Strong was funded by Instituto Nacional de Antropología e Historia, the Museum of New Zealand Te Papa Tongarewa, the Government of New Zealand and the Embassy of Mexico in New Zealand.

Published 02 November 2023

“Exchanging exhibitions with Mexico means we can share objects that have similar kinds of cultural value to Mexicans and our people back home.”
Jeff Fox, concept developer – Museum of New Zealand Te Papa Tongarewa

E Tū Ake: Orgullo Māori.

Museo Nacional de las Culturas del Mundo, México

E Tū Ake: Orgullo Māori. Museo Nacional de las Culturas del Mundo, México

E Tū Ake: Orgullo Māori.

E Tū Ake: Orgullo Māori. Museo Nacional de las Culturas del Mundo, México

E Tu Ake: Māori Standing Strong. Museum of New Zealand Te Papa Tongarewa 2011

E Tu Ake: Māori Standing Strong. Museum of New Zealand Te Papa Tongarewa 2011

Hikoi for seabed and foreshore, 2004. Photograph by Michael Hall. Te Papa

E Tu Ake: Māori Standing Strong. Te Papa Press. April 2011

E Tū Ake: Orgullo Māori.

Museo Nacional de las Culturas del Mundo, México

E Tū Ake: Orgullo Māori. Museo Nacional de las Culturas del Mundo, México

E Tū Ake: Orgullo Māori.

E Tū Ake: Orgullo Māori. Museo Nacional de las Culturas del Mundo, México

E Tu Ake: Māori Standing Strong. Museum of New Zealand Te Papa Tongarewa 2011

E Tu Ake: Māori Standing Strong. Museum of New Zealand Te Papa Tongarewa 2011

Hikoi for seabed and foreshore, 2004. Photograph by Michael Hall. Te Papa

E Tu Ake: Māori Standing Strong. Te Papa Press. April 2011

Dates

2011 to 2013

Venues

Musée de la Civilisation, Québec

Musée du Quai Branly, Paris

Museo Nacional de las Culturas del Mundo, Mexico City, Mexico

Media links

Huhana Smith. 2011. E Tū Ake: Māori Standing Strong.

Informador.mx. 27 July 2012. Dona Cultura Maori Flauta al Museo Nacional de las Culturas.

Museum of New Zealand Te Papa Tongarewa. 30 March 2012. The Journey of Tino Rangatiratanga Heads to Mexico.

Protocolo. 3 April 2012. Tesoros de los Māori Llegan a la Capital Mexicana.

Revista ENLACES. 13 May 2012. Arte Māori en el Museo Nacional de las Culturas (México).

Te Herenga Waka Victoria University of Wellington. 7 October 2019. The Cultural Diplomacy of International Touring Exhibitions.

Further reading

Abida Ventura. 30 March 2012. Una Mirada a la Cultura Milenaria Māori. El Universal.

E Tū Ake: Orgullo Māori. Exhibition labels. Museo Nacional de las Culturas del Mundo México.

Eveline Dürr & Philipp Schorch (Eds). 2015. Transpacific Americas: Encounters and Engagements Between the Americas and the South Pacific. Routledge Studies in Anthropology, 1st Ed. Routledge.

Lee Davidson & Leticia Pérez-Castellanos. 2019. Cosmopolitan Ambassadors: International Exhibitions, Cultural Diplomacy and the Polycentral Museum. Vernon Press.

Lily Phillips. 2014. Là où Dialoguent les Musées: The Museum of New Zealand Te Papa Tongarewa at the Musée du Quai Branly. [Master’s Thesis]. Victoria University of Wellington.

Languages of delivery

English

French

Māori

Spanish

Visit the project site

E Tū Ake: Māori Standing Strong website
E Tū Ake: Orgullo Māori INAH website

People involved

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Key people collaborating on this project.

People

Dr Huhana Smith

People

Rhonda Paku

Institutions involved

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Key institutions collaborating on this project.

Institutions

Instituto Nacional de Antropología e Historia

Mexico

Institutions

Museum of New Zealand Te Papa Tongarewa

Brazil & Chile & Mexico

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